Enterprise 2.0 Santa Clara opened today and the conference focus has moved from 'collaboration' a couple of years ago to now 'building social business.'
Here's some important perspectives on productivity and business leverage from social that will be highlighted in exhibits and sessions.
Gaming - Embedding game mechanics into the social stream to drive focus, motivation and engagement. This is an emerging thread, with vendors offering featured presentations - Badgeville on Gamification for the Enterprise and DoubleDutch on Game Mechanics in the Workplace. A few years ago Seriosity brought out their Attent product to help with information focus, but this was before social media prominence.
Social within Workflow - Sure it's great to connect with peers, and to share knowledge and information - but within organizations and enterprises that needs to happen within the flow of work. A SocialText and NewsGator panel on Thursday takes on that idea.
Social Channels - yes, it's a better way to reach and sustain authentic engagement with your customers - but social means those customer don't want to see those social channels structured into business silos - a thought echoed in an article this week in Forbes on the pressures of functional convergence. So I'm going to pay attention to Samir Patel's Tuesday panel on Social Channels: Engagement, Integration and Response.
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