Business implementations of Web 2.0 (or Enterprise 2.0) have been underway long enough for the benefits and adoption examples to bear some analytical fruit, which is what McKinsey has just documented in their latest report "How companies are benefitting from Web 2.0: McKinsey Global Survey Results."
The good news is that there are validations points in all aspects of business operations; internal collaboration, touchpoints with customers, and with partners and suppliers. Close to 1700 executives were surveyed by McKinsey, and 69 percent indicated measurable business benefits.
Organizations are clearing noting the same benefits of Web 2.0 collaboration both within the organization and with their partners; accelerating access to knowledge, speeding up their ability to tap into intellectual capital embodied in their own staff, and reducing cost of communications (meeting logistics, travel).
Companies are also seeing more value in their marketing efforts with enhanced results in awareness, conversion and loyalty, while Web 2.0 integration in customer support operations has documented benefits in customer satisfaction and lower support costs.
The important news - Web 2.0 is now an established part of business operations, and it's adoption and integration into businesses and organizations has had enough longevity and an extensive enough footprint to be measured and evaluated.
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