As I posted on the Office 2.0 Conference community the other
day, it took me 45 minutes to set up and activate my new iPhone. Thirty minutes of that set up time was spent
trying to pry the darn thing from my two teenage daughters’ hands.
One of the major themes of this year’s splendiferous Office 2.0 conference is Mobility and Productivity, and Mr. Jobs obliged by having the iPhone manufactured and released by late June. Our peripatetic conference producer and wunderkind Ismael Ghalimi said “aha” and so everyone at the conference, if they don’t already have the device will get one: It’s their conference packet. No more paper please, no more conference totes to hold your chotchka’s.
Calling it an iPhone is the marketing ploy to fix all other
cell phone providers in the
cross-hairs. It’s THE portable internet device. My contacts were synched in 30 seconds, my phone account established in
a matter of minutes. Here, after 48
hours is my short list of benefits. No, I didn’t pry it apart to see how I
could hack it. I have been waiting for
years for something to help me get through my very complicated day. Pay attention
Apple marketing focus groups. This is
a high tech, working mom version.
1. Family Calm: Keeps my fidgety, teenage daughter quiet while we’re in a traffic jam. I hand her my iPhone “Chill out and watch You Tube.”
2. Fashion Advice: Check the 10-day weather outlook. What’s the temp going to be like in SF during the conf? Sweater Advisory.
3. Calendar: Client appts. Dentist appts., you name it; no paper, and no spinning up the laptop.
4. Book tickets: A quick trip to SoCal over the weekend. Safari, Orbitz, I’m done.
Next week, at Office 2.0, the iPhone will be put to a great collective experiment. All of us will have the phone, a Etelos-built conference application will keep us together, video feeds of conf. activities will be available. How do we work? Interactively, connected to the net at all times, and therefore connected to one another. They call it an iPhone. The Important letter in that concept is “I” .



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